Social Media Analytics
Social media analytics is a powerful tool for uncovering customer sentiment dispersed across countless online sources. As businesses feel the pressure to gain new insights from social media, they require the analytics expertise to transform this flood of information into actionable strategies. Our solution for social media analytics help organizations take control of this data so they can improve customer satisfaction, identify patterns and trends, and make smarter decisions regarding marketing campaigns.
Social media analytics solutions can help your business:
- Capture consumer data from social media to understand attitudes, opinions, trends and manage online reputation
- Predict customer behavior and improve customer satisfaction by recommending next best actions
- Create customized campaigns and promotions that resonate with social media participants
- Identify the primary influencers within specific social network channels
IOT deliver the below best of breed Social Media Analytics solution to bring business value for organizations. To find out more, please contact us.
IBM Social Media Analytics
IBM Social Media Analytics (rebranded from Cognos Consumer Insight) is a next generation application with richer analytics and improved performance that enables marketing professionals to be more agile and responsive to the customer. New to this release are key behavioral, geographic, demographic and influencer analysis, Chinese sentiment, and improvements to advanced analytics discovery capabilities -- all with out-of-the-box dashboards that are easy for the business user to configure. IBM Social Media Analytics is built and hosted on a big data platform to address social media data requirements with high quality and performance. The solution is now available as a perpetual software licensing offer. Watch for a SaaS version coming soon!
IBM's Social Framework
Using IBM Social Media Analytics, organizations can grow the business and make better decisions and strategies across a wide range of functional areas. Businesses can improve customer or constituency experience by responding quickly to issues and requests.With IBM Social Media Analytics, users can: Search blog posts, forums and discussion groups to measure consumer sentiment and evaluate the effectiveness of marketing campaigns Apply stakeholder and influencer analysis to public relations, investor relations, public affairs initiatives, or supply chain impacts Examine affinity relationships and evolving topics to anticipate new opportunities, risks, and engage audiences in specific subject areas Improve customer lifetime value and loyalty by customizing interactions based on the needs and preferences expressed in social media conversations Segment audiences across geography, demographics, influencers, recommenders, detractors, users and prospective users IBM’s deep analytics capabilities provide organizations the ability to interpret, measure and act with IBM Social Media Analytics.